PPC consultant Leeds
PPC consultant for Leeds businesses, working remotely on your hours
Independent PPC consultant for Leeds firms: 14+ years running Google, Microsoft, Meta and LinkedIn Ads, calls on UK time, everything in writing, and a fee that does not carry an office inside it.
What Leeds accounts usually need
Leeds is the financial and legal centre of the North, with a cluster of law firms, accountancy practices, banks and fintechs that buy paid search seriously, and a cost per click that is the lowest of the large English cities for most professional searches. Cheaper clicks make the same mistakes cheaper, not free.
- Location targeting that matches how you actually serve. A radius around the office for the work that needs a visit, the wider region for the work that does not, and the two bid separately instead of one pin on the city centre.
- Enquiry quality over enquiry count. Call tracking tied to the keyword, form fields that qualify, and CRM stages fed back to Google and LinkedIn so bidding learns from clients, not from clicks.
- A landing page per intent. Not the homepage, and not one generic contact page for twelve services.
- Brand and competitor terms handled deliberately. Whether to bid on your own name depends on who else is bidding on it in Leeds this month, and the answer changes.
What a click costs in Leeds compared with other UK cities
Average cost per click for the same search with the city name attached, from Google Ads keyword data for the UK, October 2026. Market averages, not a forecast for your account.
| Search | Leeds | London | Manchester | Birmingham |
|---|---|---|---|---|
| solicitors [city] | £7.09 | £13.49 | £9.46 | £9.31 |
| employment lawyer [city] | £9.99 | £18.60 | £10.95 | £10.92 |
| accountants [city] | £8.80 | £12.55 | £12.21 | £10.53 |
| IT support [city] | £26.67 | £37.70 | £16.03 | £11.49 |
| financial advisor [city] | £19.07 | £20.43 | £15.93 | £20.38 |
| web design [city] | £9.15 | £12.05 | £13.97 | £20.01 |
Leeds has the lowest click prices in the table for solicitors, employment law, accountancy and web design, between a third and a half below London. IT support is the exception: at £26.67 Leeds is the second most expensive city for that search, ahead of Manchester and Birmingham. Each sector has its own auction, and an audit prices yours before anything is changed.
Leeds sectors where this work is already familiar
Legal and professional services
Leeds has the lowest solicitor and accountancy click prices of the large cities, which makes a properly structured account very efficient and a badly structured one merely cheap. PPC for law firms →
Financial services and fintech
Advisers, lenders and the fintech cluster. Google requires FCA verification for many financial products in the UK before adverts run, and every claim must stand up. Budgets are wasted less by bids than by disapproved adverts and research traffic.
B2B and technology
Leeds' digital and B2B services firms sell nationally. Google for the buyers already searching, LinkedIn for the named accounts, both reported in pipeline. B2B PPC →
What a published result looks like in Leeds terms
There is no Leeds case study on this site yet, and none will be invented. What can be shown is how a published engagement would translate. The Houston home services account cut cost per acquisition by 44% and lifted qualified leads by 60% in an auction where clicks cost US$45 to US$80. What moved it was not a bidding trick:
- Campaigns split by type of job, so urgent, cheaper work stopped absorbing the budget meant for higher-value jobs.
- Tracking rebuilt so a booked job and a phone call were different events.
- A weekly pass through the search terms and steady tests of adverts and landing pages.
For a Leeds financial adviser, the same three moves mean separating the advice searches from the product searches, counting a booked first meeting rather than a form, and excluding the research traffic that an FCA-verified advert attracts at £19 a click.
Consultant or Leeds agency
| Independent consultant | Leeds PPC agency | |
|---|---|---|
| Who does the work | The person you spoke to first | An account team, often led by someone junior once the pitch is over |
| How it is charged | Flat monthly fee, never a share of spend | Retainer or a percentage of spend |
| Minimum term | None; 30 days' notice | Commonly 6 to 12 months |
| Landing pages and tracking | Included, by the same person | Often another team or an extra |
| Meetings | Remote, calls on UK time, written updates | In person if you want them |
| Better when | One business, one senior person accountable | Many markets, heavy creative or regular face-to-face |
The full comparison is on PPC agency vs PPC consultant. Engagements start with a fixed-price PPC audit or, for a new account, a setup; either is credited against the first month of management.
Questions people ask before hiring
Do you meet clients in Leeds?
The engagement is remote as standard: calls on UK time and written updates. If regular face-to-face meetings matter to you, an agency with a local office will suit you better, and I would rather say so at the start.
Do you work with businesses outside Leeds?
Yes, across the UK and Ireland. This page exists because Leeds businesses search for a Leeds consultant; the service and the terms are the same everywhere.
What do Leeds PPC agencies and consultants charge?
Senior UK freelancers commonly quote a few hundred pounds a day or a flat monthly retainer; agencies commonly charge a percentage of spend with a monthly minimum. My fee is flat, set from the scope of the account, and quoted in pounds, ex VAT, from the form. See pricing.
Do you cover West Yorkshire beyond Leeds?
Yes: Bradford, Wakefield, Huddersfield, Halifax and Harrogate, with location targeting and bids set to how your business actually serves each area.
Related services
Tell me about the account
Spend band, site and what is not working. You get a straight answer on whether I can help, what I would do first and a price range. No proposal deck, no sales follow-up sequence.