Guides
When the ad account shows a message you did not expect
Each guide takes one thing a UK business owner sees in a Google Ads account, quotes the official wording, explains what it means for the business and sets out what to do today, with the published deadlines and the official links. Written for the person paying for the ads, not for the person running them.
Pick the message you are looking at
Study: what UK advertisers measureWe read the sites of UK businesses running Google Ads today. Most count visits, far fewer count enquiries.Conversions not trackingWhat Unverified, Tag inactive and No recent conversions mean, how to tell a dead tag from a quiet week, and why bidding goes wrong when the tag dies.Financial services verificationWhat Google asks a UK firm to prove before financial ads run, and why applications fail.Google Ads invoice and VATWhere the Google Ads invoice is, why it shows no VAT, what the 2% UK DST Fee is, and why the total never matches the campaign screen.Ads not showingWhat each campaign and ad status means, why searching for your own ad proves nothing, and when more budget is the wrong fix.Google Ads not workingClicks and spend but no enquiries, or only junk. How an owner finds the cause without logging in, and what to ask before paying another month.Local Services Ads verificationWhat Google checks before a UK trade or firm can run Local Services Ads: registration, insurance, licences, the London pilot, and how long it takes.
Related services
Tell me about the account
Spend band, site and what is not working. You get a straight answer on whether I can help, what I would do first and a price range. No proposal deck, no sales follow-up sequence.
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