Landing pages and websites
Landing pages and websites built by the person who runs the ads, so the page and the campaign are one decision
Most of the waste in a PPC account happens after the click, on a page the person running the ads has never been allowed to touch. Here the page is in scope: written to the ad that sends the traffic, built on your CMS or as a static page, tracked before it goes live, and tested against a control until it earns its place. When the site itself is the problem, a business website of 3 to 8 pages is in scope too, with hosting, consent and the paperwork handled, so what lands on your desk is a brief to answer and copy to approve.
Why the page is part of the campaign
Message match
The ad promised emergency boiler repair in Croydon; the page says "welcome to our plumbing company". Every mismatch is paid for twice: in the click and in the Quality Score of the next one.
One page per intent
Not per campaign, not per keyword, per intent. An audit page, a management page, a "switching from an agency" page. Twelve services on one page is a brochure, not a landing page.
Speed and forms
Under two seconds on a phone, a form that asks for what qualifies the enquiry and nothing more, phone tracking that knows which keyword rang.
Tracked before it is live
The page ships with its GA4 events, Tag Manager triggers and conversion actions already tested. A page that goes live untracked has wasted its first week of data.
What is delivered
- Copy. Written from the search terms and the sales conversations, not from the brand deck. Headline, proof, offer, form, objections, in that order.
- Build. Hand coded HTML, as fast static pages on your domain or on a subdomain you control, with or without hosting by me. No WordPress, no page builder. Your design system is respected; no new brand is invented.
- Website. When the current site cannot carry the campaign, three to five pages for a basic site or five to eight for a Performance site: home, services, about, proof and contact, plus what a buyer reads before calling. Built for the campaigns rather than for a portfolio, as hand coded HTML pages that load fast and have no CMS to maintain. Online shops and brand identity work are not included.
- Tracking. Form, phone, chat and booking events wired into GA4, Tag Manager and the ad platforms, with enhanced conversions, the Meta Conversions API and Consent Mode v2 for UK and EU visitors.
- Test plan. One control, one challenger, one variable at a time, with the sample size worked out before the test starts so nobody calls it early.
- Hosting and maintenance. Static pages hosted under your domain on infrastructure I manage, billed monthly: basic maintenance with SSL, backups and a warning if the site goes down, or full maintenance that adds updates, a monthly check that every tag still fires and an hour of changes a month. Or your existing host, if you have one.
- Handover. The page is yours, editable by your team, documented.
The paperwork is mine
You answer a short brief and approve the copy. The rest of what a launch needs is my job.
- Domain, DNS and SSL. Registered or transferred in your name, pointed and secured.
- Consent and privacy. Cookie banner with Consent Mode v2, privacy page text in line with UK GDPR and PECR, and forms with spam protection that reach your inbox and your CRM.
- Accounts connected. Google Search Console, Google Business Profile, GA4, Tag Manager and the ad accounts verified and linked.
- Handover and invoices. Every login documented, code and content yours, and invoices in pounds that your accountant can file without a question.
Plans, priced on request
Standalone projects come at two levels, each quoted on request in pounds, ex VAT, with the scope in writing before any work starts: Simple, a template in your brand with the essential tracking, and Performance, designed for you, with full tracking and two revision rounds. Inside a management retainer, building and testing pages is part of running the account, not a change request. Not a design agency: for a brand identity or an online shop I will recommend a specialist and work alongside them on the conversion path.
Landing pages
Simple landing page
- ✓Copy from your material and a short questionnaire
- ✓Design: a template in your brand
- ✓Hand coded HTML, no WordPress
- ✓Google Ads ready and Meta Ads ready
- ✓SEO: the basics, title, description and an indexable page
- ✓Tracking: GA4, Tag Manager and the conversion of one ad platform
- ✓Form to your email and a WhatsApp button
- ✓Cookie banner and privacy page text
- ✓One revision round
- •Pages: 1 page
- ×Extra variant for A/B testing
- ×Campaign management by the same person
- •Hosting and maintenance: optional, quoted with the page
- •Delivery: 2 to 4 working days
Performance landing page
- ✓Copy written from an interview with you
- ✓Design made for you, mobile first
- ✓Hand coded HTML, no WordPress
- ✓Google Ads ready and Meta Ads ready
- ✓SEO ready and AI ready
- ✓Full tracking (GA4, Tag Manager, enhanced conversions, Meta Conversions API, Consent Mode v2)
- ✓Call and WhatsApp tracking, form to your CRM
- ✓Cookie banner and privacy page text
- ✓Two revision rounds
- •Pages: 1 page
- •Extra variant for A/B testing: add on, quoted with the page
- ×Campaign management by the same person
- •Hosting and maintenance: optional, quoted with the page
- •Delivery: 3 to 5 working days
Performance page + campaign management
- ✓Copy written from an interview with you
- ✓Design made for you, mobile first
- ✓Hand coded HTML, no WordPress
- ✓Google Ads ready and Meta Ads ready
- ✓SEO ready and AI ready
- ✓Full tracking (GA4, Tag Manager, enhanced conversions, Meta Conversions API, Consent Mode v2)
- ✓Call and WhatsApp tracking, form to your CRM
- ✓Cookie banner and privacy page text
- ✓Two revision rounds
- •Pages: 1 page, plus a new page or two tests every month
- ✓Extra variant for A/B testing
- ✓Campaign management by the same person
- •Hosting and maintenance: in the quote
- •Delivery: 3 to 5 working days for the page
Business websites
Basic website, 3 to 5 pages
- ✓Copy from your material and a short questionnaire
- ✓Design: a template in your brand
- ✓Hand coded HTML, no WordPress
- ✓Google Ads ready and Meta Ads ready
- ✓SEO: the basics, title, description and indexable pages
- ✓Tracking: GA4, Tag Manager and one conversion
- ✓Form to your email and a WhatsApp button
- ✓Cookie banner and privacy page text
- ✓One revision round
- •Pages: 3 to 5 pages
- ×Extra variant for A/B testing
- ×Campaign management by the same person
- •Hosting and maintenance: optional, quoted with the page
- •Delivery: 1 week
Performance website, 5 to 8 pages
- ✓Copy written from an interview with you
- ✓Design made for you, mobile first
- ✓Hand coded HTML, no WordPress
- ✓Google Ads ready and Meta Ads ready
- ✓SEO ready and AI ready
- ✓Full tracking (GA4, Tag Manager, enhanced conversions, Meta Conversions API, Consent Mode v2)
- ✓Call and WhatsApp tracking, form to your CRM
- ✓Cookie banner and privacy page text
- ✓Two revision rounds
- •Pages: 5 to 8 pages
- •Extra variant for A/B testing: add on, quoted with the page
- ×Campaign management by the same person
- •Hosting and maintenance: optional, quoted with the page
- •Delivery: 1 to 2 weeks
Add ons and standalone items
Extra variant for A/B testing
A second version of a Performance page, built to test one hypothesis against the first.
Ask for the priceTracking setup on its own
GA4, Tag Manager, the Meta Conversions API, enhanced conversions and consent mode on a site I did not build. About one week.
Ask for the priceBasic maintenance
Hosting under your domain, SSL, backups and a warning if the site goes down. Changes are quoted separately. Month by month.
Ask for the priceFull maintenance
Hosting under your domain, SSL, backups, updates, a monthly tag check and one hour of changes a month. Month by month.
Ask for the priceWhite label page for agencies
The Performance campaign page with no branding of mine, delivered under your agency's name.
Ask for the pricePrices in pounds, ex VAT. Half on approval of the written scope, half on delivery, by bank transfer. No card payments. Irish businesses are invoiced in euros.
Without hosting, you receive the HTML files installed on your host or on a subdomain you control. With hosting, the page lives under your domain on infrastructure I manage, for a monthly amount quoted with the page.
Code, domain, hosting account and tracking accounts stay in your name from day one. Campaign management on its own is quoted from the form or a call; pricing explains how.
Questions people ask before hiring
Do you design the pages or just write them?
Both, within your existing design system. Layout, copy, build and tracking are done by me; original illustration, photography or a new visual identity come from a designer, and I will recommend one if needed.
Can you build on our WordPress or Webflow site?
The page itself is plain HTML, not a WordPress or Webflow page. It goes on a subdomain you control, or on your host, as static files, which are faster anyway. If it must sit inside your CMS, I deliver the HTML and your developer embeds it.
Do you build whole websites?
Yes, when the current site cannot carry the campaign: a basic website of three to five pages or a Performance website of five to eight, with the copy written, tracked from day one and hosted under your domain in the monthly maintenance. Online shops and brand identity work are not included, and I will say so rather than stretch.
Do you host it?
Optional, and quoted both ways. Without hosting you get the HTML files installed on your host. With hosting, the page lives under your domain on infrastructure I manage: a basic plan with SSL and backups, or a full plan that adds updates, a monthly check that every tag still fires and one hour of changes a month. The monthly amount is quoted with the page.
How is it invoiced?
In pounds, ex VAT, or in euros for Irish businesses. Each landing page, website, tracking setup or maintenance plan is quoted on request, with the scope in writing before any work starts; for clients whose campaigns I run, a new page or an A/B test is part of the retainer. Half on approval of the written scope and half on delivery, by bank transfer. No card payments.
Can an agency white label this?
Yes. The same page can be delivered under your agency's name with no mention of me, for agencies that run the media and need pages built without adding headcount.
Do you do conversion rate optimisation for the whole website?
For the pages that paid traffic lands on, yes, continuously. Whole-site CRO programmes are a different engagement and usually belong with a CRO specialist once traffic is large enough to test on.
How long does a page take?
Copy and build in three to five working days from brief, tracking tested before launch, and a first test result after enough traffic has been through it, which depends on your volume. A website takes one to two weeks, and the pace depends mostly on how fast you approve the copy.
Related services
Tell me about the page you need
Say what the page should sell, who it is for and where the traffic will come from. You get a reply with a price within one working day.